In this article, I want to talk about Kanye West, Taylor Swift and Tiger Woods. They all have suffered from controversies in their careers. But, controversy isn't always the end for branding success. Let's look at what the brands of Kanye West, Taylor Swift and Tiger Woods represent and how controversy may have helped or damaged their success.
Brands are like a 14 year olds with acne problems, way too much attitude and no proactive in sight; they are more fragile than you know. Throughout the years we've seen celebrities take time to build their names for it to be strong, yet fail to realize that it takes only one mistake to destroy it. These three brands have had huge controversies surround them, threatening their success and livelihoods.
I think it's even more interesting to watch the process that celebrities go through to get back in the good grace of fans and this machine called Hollywood or utilizing what is labeled by others as detrimental to only make their brand stronger. I like to think of it as a game...
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