Drake and His Instant Career Success: Previous Stardom, Relationships and OVO are Factors

Aubrey Drake Graham is a Degrassi Canadian star with a love for music. He eventually got discovered by Cash Money's Lil Wayne, and has become a brand representing a broad collective of the cool, young generation from suburbia to any street corner that share the common interests of loving life, the cars, the clothes..and yes..you know what else. His PR and Marketing angle is simple to digest. But his true success came from a cushioning of loyal fans from television, having a team behind him, using industry relationships well, and the record label creating anticipation in their own circles.

In my first post we discussed why Drake became a success with the public. In this post I will share some of my thoughts on how Drake positioned himself to become a success within the music industry, which enabled his brand to become a success with his consumers.

Drake and His Instant Career Success: How We and Independent Artists Can Do It, Too -Part One

"I just want to be..I just want to be successful."

Who couldn't relate to this universal feeling when it comes to success, and your career? Whether you are an independent artist or not? Drake has been on streak since his mixtape release this past spring. It made me question a few things as a marketing person and fan: How did a guy from Canada get in the music industry and get his songs on the radio so easily? What can independent artists and fans learn from his career success? How does his Marketing and PR angles help his brand delivery to the mainstream audiences?

Well, on one hand, his craft, voice and connection to fans helped him achieve his goals.On the other, his industry background allowed him to maximize his brand, which will be explained more in the follow up post to this. But lets start from the bottom, the artist itself, shall we?


There are things every independent artist must embody if he or she wants to make an impact on a large scale. But before we get to it, I have a question.


What makes an independent artist, independent?
The flyers and promo stickers that make their name stand out from the rest? Even without the major PR?


Is it the fact that most can only afford hot dogs and ramen noodles in between paychecks?


Is it the random fans after a show that can't deny his/her talent, often claiming they got NEXT?


Well, the truth is that the only real difference between indies and non-indies is that independents are just people...They probably went to college (or tried to), they have a sucky job, feelings, car problems and yes, some even have War of Worldcraft addictions. There's no living life-like-a-movie going on over here. But if they are like you then that's no fun right? Cause your life isn't very exciting is it? But hey, Diddy's lifestyle looks like loads of fun. But Diddy is also very unattainable.Drake was able to introduce himself to a new audience with an attractive, attainable lifestyle. He did it well. 


I believe there are 4 fundamentals that can help anyone who's career is based upon attracting an audience: