Showing posts with label videos. Show all posts
Showing posts with label videos. Show all posts
Drake and His Instant Career Success: Previous Stardom, Relationships and OVO are Factors
Aubrey Drake Graham is a Degrassi Canadian star with a love for music. He eventually got discovered by Cash Money's Lil Wayne, and has become a brand representing a broad collective of the cool, young generation from suburbia to any street corner that share the common interests of loving life, the cars, the clothes..and yes..you know what else. His PR and Marketing angle is simple to digest. But his true success came from a cushioning of loyal fans from television, having a team behind him, using industry relationships well, and the record label creating anticipation in their own circles.
In my first post we discussed why Drake became a success with the public. In this post I will share some of my thoughts on how Drake positioned himself to become a success within the music industry, which enabled his brand to become a success with his consumers.
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